Our Team

Testimonials

...utilized during high growth...The quality & dedication of their staff was excellent
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Keerti Melkote
Founder & CTO, Aruba Networks
... valued partner...have gone above and beyond time and time again
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Gary Swart
CEO, oDesk
...able to bring on a turn-key finance TEAM for the price of an individual contract CFO
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Rob Meinhardt
Co-founder & CEO, Kace Networks
...an outstanding job during our rapid growth & continues to provide excellent support
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Lane Bess
CEO, Palo Alto Networks
...the premiere CFO and financial services firm...has my highest recommendation
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Ron Conway
Special Investor, SV Angel Investor
...extremely pleased with the quality of service...recommend Kranz without hesitation
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John Jarve
Managing Director, Menlo Ventures
...provides diligent and reliable service.... I have complete confidence in the team
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Doug Knopper
Co-founder & Co-CEO, Freewheel

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Management Team

Deborah Kranz, CEO

dkranz@kranzassoc.com
650-854-4400, ext. 201

Deborah, founder and CEO of Kranz & Associates, is a seasoned financial executive with over 35 years of broad experience ranging from Global Fortune 100 Corporations with over $3 Billion in revenue to start-ups seeking funding. She has extensive experience in revenue recognition, M&A, strategic planning, fund raising, treasury, debt/contract negotiations, sales operations, manufacturing and international operations and has managed legal, information technology, human resources and facilities. Her industry experience includes hardware, software, services, life sciences, cleantech and venture capital firms.

Deborah's clients include Aruba Networks (IPO), Admob (acquired by Google), ArcSight (IPO), Kace Networks (acquired by Dell Computers), Rhapsody (acquired by Brocade), Rubric (Acquired by Broadbase), Latitude Communications (IPO), Luminate Software (acquired by EMC, Xros (acquired by Nortel), Pharsight (IPO), Traiana  (acquired by ICAP),  Aster Data Systems, software analytics of large data warehouses, Palo Alto Networks, firewall identity & control applications, Clearwell, an electronic discovery solution, LookOut, mobile security, Calera, CO2 clean power, and Kior, a biofuels company.

Deborah provides insight as interim CFO on best practices for positioning companies for high growth, leveraging resources for U.S. and international expansion, and cost effective solutions that are appropriate at each stage of the company while ensuring appropriate controls are in place for investor protection and compliance.  She has assisted 60+ companies in raising capital, complex revenue recognition issues, and IPO readiness. Deborah is an industry expert in debt financings; working with companies of all stages. She assists the management teams in establishing goals and measuring progress.

Prior to Kranz & Associates, Deborah worked 5+ years with incubator companies at Mayfield Fund and served as CFO of Interwest Partners.  She also held financial executive positions at 3Com handling rapid international expansion and manufacturing operations; Saga where she assisted in multiple acquisitions and Saga’s ultimate sale; and Syva, a Syntex/Varian start-up venture growing revenue to $110 million.  Deborah started her career with Ernst & Ernst (now Ernst & Young), and later migrated to KMPG which she left to join her audit client, Motorola in their Corporate office.

Deborah, who migrated from Chicago, has a B.S. in Accounting, is a CPA (inactive), and is a member of Financial Executive Institute. Her volunteer work has included National Charity League, Junior League of Palo Alto, and Peninsula Youth Theatre Board Member. In her free time she enjoys traveling to sunny places, (Maui & the Greek Islands are favorites), reading, theatre and gardening. 

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Christina Bui, Chief Revenue Officer/SVP Business Development

cbui@kranzassoc.com
650-854-4400, ext. 151

Prior to joining Kranz, Christina was Vice President of Client Solutions for Robert Half, the world’s first and largest specialized staffing firm. Christina partners with the professional staffing divisions of Robert Half and the consulting organization of Protiviti, its wholly-owned subsidiary, to develop business consulting and project staffing engagements. With a focus on finance/accounting project-based engagements, she works with company executives to support their growth initiatives as well as transactions such as IPOs, mergers and acquisitions.

Before joining Robert Half, Christina was an Associate Managing Partner for Tatum, a national interim CFO firm. Prior to joining Tatum, Christina was responsible for market development as Vice President for the Northwest region of Parsons Corporation, one of the largest engineering and construction firms. Christina has also worked with venture capital company Encore Capital Management where she performed financial analyses on investment opportunities for publicly traded companies. Within Encore Capital Management, she was involved with and helped launch a fund with one of the firm’s venture capital projects in Vietnam. Prior to Encore, Christina was part of the Corporate Government Affairs team of Johnson & Johnson and represented the healthcare company on Capitol Hill pertaining to corporate and health care issues.

Christina holds a bachelor’s degree in Foreign Affairs and French from the University of Virginia and a master’s degree in corporate finance from Johns Hopkins University. She was awarded “Most Influential Women in Business” in 2016 and 2017 in the Bay Area by the San Francisco Business Times. Christina serves on the Board of Directors of Asian Pacific Fund, Association for Corporate Growth San Francisco, How Women Lead, and Asian Immigrant Women Advocates. She has Co-Chaired the Association for Corporate Growth’s M&A West Coast Conference the past five years from 2012-2017

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Patty Aguilar, Managing Director

paguilar@kranzassoc.com
650-854-4400, ext. 141

Patty is an experienced finance and accounting professional with over 25 years of experience. She brings a wealth of knowledge working with both public and private entities ranging from venture-backed start-up enterprises to multinational public companies. Patty’s expertise includes SEC reporting requirements, IPO preparation and technical accounting including expertise in the areas of revenue recognition, business combinations, convertible debt, stock-based compensation and other equity arrangements (preferred stock classification, beneficial conversion, warrants), derivatives (including embedded derivatives assessment) and hedge accounting. Patty’s industry experience is varied and she has served clients in the technology, life sciences, retail, distribution and consumer products manufacturing industries. Patty also has extensive experience working with companies through their initial audits, identifying issues with historical accounting and bringing clients in compliance with US GAAP. Patty also successfully serves as an active liaison between her clients and their external auditors and third party specialists in order to reach consensus and resolution on audit and accounting matters.

Recently, Patty has worked with a large private equity investor in assisting two of its investment companies. For one of the companies, which consummated multiple acquisitions in a single year, Patty oversaw a Kranz team that assisted the company with the completion of its initial audit. The Kranz team effort included preparation of technical accounting position papers, operational accounting assistance including a mulit-level consolidation, preparation of multiple sets of financial statements and project management of the Company’s activities associated with the audit. For the other company, which was being sold to a public registrant, Patty led a team which prepared the various financial statements needed for inclusion in the acquirer’s Form 8-K Filing. Patty has also recently worked with an entity to address and recast its revenue recognition, to review the monthly close processes as well as to assist the entity through its audit for the fiscal year.

Prior to joining Kranz & Associates, Patty was a partner at Deloitte & Touche, LLP where she served as audit partner for clients in the internet-media technology, life sciences and technology products distribution industries. Patty also served 3 years as partner in Deloitte’s National Office assisting public client audit engagement teams on various audit quality initiatives. During her tenure with Deloitte, Patty also served as a subject matter expert in a variety of technical areas, including share-based compensation, fair value accounting, the Internal Control Audit and also served as a regional PMO leader regarding Sarbanes-Oxley legislation and its impacts on public company audits. Patty also served 2 years as a member of Deloitte’s Global Markets practice where she assisted clients with issues relating to the application of the derivatives and hedge accounting standard.

Patty was born and raised in San Francisco, California and graduated from the University of California, Berkeley and is an active CPA in California. Patty enjoys international travel and being able to practice her language skills, spending time with her family and following the Bay Area’s major sports teams.

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Michael Kranz, Managing Director, VC Practice

mkranz@kranzassoc.com
650-854-4400, ext. 203

Mike, a financial executive with 38 years of senior executive financial experience, brings a wealth of knowledge and the unique combination of acting as CFO for numerous venture capital firms as well as international high tech start-ups in the valley.  This experience gives him a superior understanding of starts ups from both inside and out, and provides management teams with valuable insights and technical expertise.

Mike's experience working with over 20 venture capital firms spans from fund formation and set up, to managing the ongoing finance operations for venture funds.  His venture firm clients include Maples Investments, Angel Investors, Granite Global, Leapfrog Ventures, Dali Hook Partners, Dot-Edu, DFJ InCube Ventures & Sequoia Capital Liquidating Trusts. Additionally, Mike has been a key financial contributor acting as CFO for Kace Networks, Mimosa Systems, StumbleUpon, Playback Media and SiNett working with the Executive teams to ensure best practices.

Prior to joining Kranz & Associates, Mike was CFO of Ehrlich Rominger, where he completed a merger transaction before devoting himself full time to Kranz & Associates, the company he helped launch the creation of.  Mike began his career at the Chicago office of KPMG where he became a Senior Audit Manager and technician active in their National Peer Review and Healthcare Technical Training.  He relocated to California to start the audit practice as a partner at Frank Rimerman, a small local CPA firm that primarily specialized in taxes.

Mike was born and raised in the Windy City, graduated from the University of Illinois and is a CPA (inactive).  He has been an active leader in his community serving as both President and Treasurer of the Menlo Park Rotary as well as Chairman of the Finance Committee for the Rotary Foundation.  He is a "never say die," hard-core Bears and Cubs fan.   When he's not with his clients (or watching his teams lose), Michael enjoys exercising, reading Kindle books and family time with his wife and four children on Maui's beaches.  

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Matt Ackerman

mackerman@kranzassoc.com
650-854-4400, ext. 132

Matt has 25 years of experience in Silicon Valley with a variety of start-up technology companies in both the hardware and software sectors. His companies have been domestic and international, private and public, and both large and small. .

Prior to Kranz, Matt held a variety of Senior Financial Management positions at technology start-up companies in the areas of automotive, recruitment, gaming, online advertising, chips stacking and interconnect, loyalty marketing, and travel. Matt was the first financial executive at GetThere (formerly Internet Travel Network) where he helped lead the growth of the company from $.5M in revenue to over $15M and a successful IPO. Matt was an early employee at Conner Peripherals where he helped manage the growth of the company’s revenue from $100M to $2.4B producing storage solutions (hardware). He has been involved in raising equity, IPO’s, Strategic Investments and Mergers and Acquisitions.

 Matt is a native of Palo Alto and lives in Menlo Park. He received his B.S. in Accounting from the University of California at Berkeley and his MBA from theJohnson school at Cornell University. Matt is a big fan of the outdoors including fishing, hunting, harvesting mussels on the Half Moon Bay coast and hiking. Matt spends much of his spare time tending to his garden where both unusual and fragrant flowers are his favorites.

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Vishnu Agrawal

vagrawal@kranzassoc.com
650-854-4400, ext. 170

Vishnu is an experienced finance and accounting professional with over twenty five years of experience. His experience includes working with both public and private entities in the technology and life science sectors, ranging from venture backed startup companies to multinational public companies. Vishnu’s experience includes private company initial audits, SEC filings, IPO preparation, and technical accounting in the areas of revenue recognition, business combination, stock based compensation, debt and equity offerings and internal control assessments. His diverse wealth of experience also enables him to partner with CEO’s of start-up companies to develop financial plans, manage financial reporting and administrative functions and drive their performance to meet their financial and operational objectives.

Prior to joining Kranz & Associates, Vishnu worked in public accounting with the Big 4 and a National audit firms through Senior Manager in their technology and life science practices in Silicon Valley. Vishnu has also worked with several successful startups through acquisition or IPO. His industry experience as a Corporate Controller gives him a unique perspective in understanding and meeting client needs. Vishnu received his B.S. and M.B.A. degrees from Santa Clara University. He also obtained an M.A. from Tufts University and attended Georgetown University. Vishnu is a CPA (active) in California.

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Nisreen Akbari

nakbari@kranzassoc.com
650-854-4400, ext. 228

Nisreen is a driven financial professional with over 15 years of experience working with hardware and software companies in Silicon Valley. She has expertise in revenue recognition, sales tax, sales operations and has worked with companies from the start-up stage through acquisition. Nisreen likes to take on challenges that are sometimes outside of her comfort zone and strives to learn better ways of working.

Nisreen has been with Kranz for almost a decade. Some of her clients include Airware where she helped the company implement Netsuite, Honor (named one of the hottest San Francisco startups to watch in 2016), Socialtext (acquired by Peoplefluent), ChoiceVendor (acquired by LinkedIn).

Prior to Kranz, Nisreen owned an accounting and consulting firm serving clients across a wide spectrum of businesses in the Bay Area.

Nisreen is a board member of SAVE (Safe Alternatives to Violent Environments), a non-profit. The mission of SAVE is to provide alternatives to domestic violence through support services, advocacy and education, and assist domestic violence victims and their families.

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Bette Armstrong

barmstrong@kranzassoc.com
650-854-4400, ext. 230

Coming soon.

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Bud Austin

baustin@kranzassoc.com
650-854-4400, ext. 202

Bud, a veteran CFO with over 35 years of financial experience, joined Kranz & Associates as a partner in 1995 to help shape what is today the premier financial outsourcing firm in Northern California and beyond. Bud's experience as a CFO includes multiple public offerings as well as several start-up companies.  He focuses on early stage technology companies including ecommerce, web and software companies, with a keen eye towards ensuring they are well positioned for extensive growth. 

At Kranz & Associates, Bud has been actively involved in: Yelp.com, a Web 2.0 social networking company that connects people to businesses, Freewheel Media, Inc., a digital video ad management and monetization company, Jaspersoft, an open source Business Intelligence Suite, MuleSource, an open source service oriented architecture, SocialText, a social software solution for the enterprise, Responsys, an on demand email marketing solution, Hyperic Corporation, an open source network management company (acquired by SpringSource), Gracenote, a digital entertainment company (acquired by Sony), and Preview Systems (IPO).

As interim CFO, Bud is responsible for all financial affairs from funding to IPO, which include; establishing policies and procedures allowing companies to scale, managing financial reporting, establishing and managing banking relationships, and assisting the management team in setting strategic goals and objectives. Bud has arranged over $100 million in venture/bank related financing for his companies in the past 15 years. He has extensive experience working with European and Asian companies as stand alone companies or as subsidiaries of US based companies.

Prior to Kranz & Associates, Bud developed his wealth of experience serving in the CFO position at Telemac Cellular, his first technology start-up, a developer of prepaid cellular software sold to Phillips Electronics in 1995, Morgan Graphics, a graphic arts distribution company and Landsing Corporation, a real estate syndication company, the first company to offer equity REIT's in the public market where Bud drove 5 of the company's sponsored IPO's. Landsing was Bud's first start-up, where as the 25th employee, he helped grow the company to over 500 employees nationwide.

Bud has a B.S. in Accounting and Finance. When he's not hunkered down working for his clients, Bud and his wife Jill (with whom he recently celebrated a 44th wedding anniversary) enjoy chasing little white objects around fields (golf) and controlled sliding down mountains in Tahoe (skiing) We suspect she lets him win at golf.

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Shauna Barker

sbarker@kranzassoc.com
650-854-4400, ext. 318

Shauna Gillett Barker brings a wealth of financial and operations experience to her current role at Kranz & Associates. She has extensive corporate finance experience from over 20 years in strategic roles for leading public and private technology companies in Silicon Valley. She has led financing rounds with venture capital and private equity firms, and has taken several technology Companies public. She has also managed significant domestic and international M&A transactions. Her industry experience includes SAAS and services, hardware and manufacturing, semiconductors, and LED lighting.

Prior to Kranz & Associates, Barker was interim CFO at Tango Card, LLC a fast growing provider of Rewards as a Service. Barker previously served as CFO and VP of Operations for ResponseLink, LLC a leading medical emergency monitoring services firm. Prior to this, Barker was CFO at LED video display Company, Element Labs. She has also held a variety of key executive positions with global semiconductor manufacturer PMC-Sierra. While at PMC, she was responsible for implementing the requirements of Sarbanes Oxley, obtaining convertible debt financing, and managing several M&A transactions.

Barker began her career as an audit professional and CPA at Ernst & Young. She holds a B.A. in economics from UCSB, where she graduated Summa Cum Laude, and an M.B.A. from the Wharton School of Business. When she isn’t working or volunteering, she can often be found in Lake Tahoe enjoying the summer or charging down the slopes with her family in the winter. Shauna enjoys running, yoga and Pilates. She and her husband also love cheering for their two young daughters at swim meets, soccer and softball games.

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Mike Barsotti

mbarsotti@kranzassoc.com
650-854-4400, ext. 210

Mike's 30+ years experience enables him to partner with CEO's of start-up companies to develop business plans, manage the day-to-day financial and administrative functions and drive their performance to meet their long term financial and operational objectives, achieve operating efficiency and maximize shareholder value working with companies from start-up pre-revenue to $20M plus public companies. 

During his years at Kranz, Mike utilized his financial leadership at clients such as Aptana (Ruby on Rails development environment), Cellfire (digital grocery and mobile coupons), Centrify (access directory solutions for securing heterogeneous systems and applications), CloudMade (tools to leverage OpenStreetMap data), Doostang (elite professional community helping access thousands of jobs), Sparkplay (MMO games), and UpMo (one-step career management tools). Mike has significant international experience, specifically in the UK, India & China, setting up subsidiaries and managing ongoing finance and administration operations.

Before joining the team, Mike held financial positions as the CFO of Apexon and Redwood Microsystems, VP of Finance at Avistar Communication Corporation and Koala Technologies, as well as Controller positions at The Ask Group, IBM/ROLM Systems Division;  and Imagic.  Earlier in his career he was Manager of Corporate Financial Planning at Alumax after starting his career at Arthur Andersen where he earned a CPA.

A San Francisco native, Mike received a B.S. Mechanical Engineering and his MBA from the University of California Berkeley. Mike is an avid sports fan with enthusiasm for college football (mostly USC), the NFL (49ers), MLB and auto racing; it's no wonder he likes these fast paced start-ups. You can also find him out playing tennis or hiking.

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Diane Baxster

dbaxster@kranzassoc.com
650-854-4400, ext. 123

Diane’s 30+ years’ of experience enables her to work with CEO's of various stage companies to develop business plans, establish and execute strategic direction, manage the day-to-day financial and administrative functions and drive their performance to meet their long term financial and operational objectives. She focuses on creating operating efficiencies, minimizing cost and maximizing shareholder value. She has a real talent for constructing successful exits through IPO’s and mergers/acquisitions

During her years in consulting, Diane utilized her financial and operational leadership at clients such as, Aggregate Knowledge (SAAS), ApplePie Capital (fintech), Scripted (internet editorial platform), CoachList (internet sports platform), Alopa Networks, (MSO software platform), OpenTV (consumer electronics), StarVox (telecommunications), OnStream (international semi-conductor & consumer electronics). Diane has successfully lead many of these companies through various funding rounds. She has extensive international experience establishing company subsidiaries, joint ventures, distribution channels and business development relationships.

Before consulting, Diane held the CFO position at Silistix (multinational software), Nurture (biotech, pharma, nutraceuticals, environmental), ETE Medical (muti-entity medical device manufacturing), USO (international non-profit). After starting her career at Ernst & Young where she earned her CPA, she joined large publicly traded companies as a financial analyst before getting the start-up bug. She was the 4th employee of National Guardian (security company) that grew revenue from $0 to $100 million in 2 years. As the Operations Controller, she was part of the IPO process.

An east coast native, Diane received a B.S. in Commerce (major in accounting) from Rider University graduating magna cum laude. She is die- hard New York Giants and Mets fan. At 6 am you will find her at the gym. She has also become addicted to Soulcycle

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Nancy Bush

nbush@kranzassoc.com
650-854-4400, ext. 173

Nancy’s 30+ years of experience allow her to share expertise and impact the scale and growth of the finance and administrative functions with companies at early stages. This helps companies plan and implement actions that are both long term and near term to meet the operational and financial goals of a company. She has served companies in Silicon Valley through most of her career and is experienced in international finance, operations, IT, facilities, legal and human resources.

Since joining Kranz in September 2017, Nancy has worked with Leia (holographic content), Waypoint Building (unlocking real estate value), YBVR (streaming virtual reality) and WebABA (medical ABA billing and practice management). During previous consulting work, Nancy engaged with companies on processes, controls and systems including defining and capturing master data elements critical to the business.

Prior to Kranz, Nancy was CFO at Anomali, a threat intelligence cyber security company, VP of Finance for Adaptive Insights, a corporate metrics and planning SAAS company, Acting CFO and VP Finance at Fortinet a publicly held cyber security company focused on firewalls, IDS, and secure emails and VP Finance at ArcSight a publicly held SIEM company that was purchased by HP.

During off hours, Nancy is studying bee keeping. Currently she is growing flowers to attract pollinators to her back yard and intends to begin tours of bee keepers and their hives. In addition she attends start up presentations in the valley to keep current on upcoming technologies. Both of these activities keep her relaxed but in a growth mind set.

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Amy Fraiser

afraiser@kranzassoc.com
650-854-4400, ext. 186

Amy is an Inactive CPA that started her career in public accounting. She performed external audits for a variety of industries. After leaving public accounting, she went to ALLTEL Communications where she joined Internal Audit and performed financial and operational audits for ALLTEL Corporation and subsidiaries. She was then promoted as a manager of thirteen employees. After implementation of a successful project that saved the company over 2 million in cash flow the first month, she was asked to help develop the eCommerce Systems for ALLTEL Communications.

After 7 years at ALLTEL Communications, Amy moved to California from Arkansas to be the Director of Operations for the Western Region of Jackson Hewitt Tax Service. She helped small business owners grow and develop their business acting as a business consultant for the corporate office. She was responsible for 60 million in revenue and over 120 franchise owners. She had the largest growth in the company for 5 years.

  Now, Amy has been in the staffing industry for 5 years specializing in Accounting and Finance recruiting. She works with all types of candidates and companies to staff for success.

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Glenn Goelz

ggoelz@kranzassoc.com
650-854-4400, ext. 247

Glenn is a seasoned financial executive with over 30 years of broad experience in fast-paced global software and technology companies, ranging from small venture-backed start-ups to publicly-held companies with over $1 billion in revenue. He has extensive international experience setting up and overseeing financial operations in over 15 countries, as well as working overseas in the UK.

At Kranz & Associates, Glenn's clients have included FireEye, a leading edge internet security company, Sonico.com, the third largest social networking company in Latin America, and Soladigm, a next generation green building solutions start-up venture, as well as Informatica, a leading enterprise data integration software company.

Prior to joining Kranz & Associates, Glenn served as the CFO at Cast Iron Systems, Nettaxi.com, and Simply Interactive, as well as serving as Vice President of Finance for Informatica and Business Objects, both publicly traded companies. At Pictra, Glenn served as Vice President of Finance & Operations.  He served as Worldwide Controller at Logitech and has held Financial Management roles at Silicon Graphics, Ungermann-Bass/Tandem Computers and Auspex Systems. Glenn started his career at Ernst & Young.

Glenn grew up in Philadelphia and is a graduate of Lehigh University. He is a Pennsylvania CPA (inactive) and his organizational memberships include Financial Executives International, Bay CFO, and the Financial Executives Networking Group.  When not taking care of business, he can be found pulling for the Dallas Cowboys, chasing a little white ball around a golf course or exploring his interest as an amateur wine maker.  A man of diverse interests, Glenn appeared in the movie "Taps" with Tom Cruise.  Today, he is a star with Kranz.

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Shannon Klingelhoffer- Senior Director of Technical Accounting and Transactional Services

sklingelhoffer@kranzassoc.com
650-854-4400, ext. 161

Shannon holds over 22 years of public accounting experience, along with 4 years of Sarbanes-Oxley consulting experiences for private and public companies of various industries. She has a proven track record of effective cross-functional leadership, possesses a solutions-based take-charge approach and considers client satisfaction her highest priority. Shannon has mastered a risk-based approach to client projects and is able to manage and motivate dynamic teams.

Prior to joining the Kranz team, Shannon was a Managing Director at for a Bay Area consulting firm specializing in SOX and Data Analytics where she led projects assisting public and private clients in Sarbanes-Oxley Internal Control scoping, documentation, testing, and remediation efforts, identifying financial process improvements, conducting audit readiness efforts, and other accounting related matters such as the oversight of segregation of duty analyses. Additionally, she gained operational accounting experience through her efforts in leading the daily internal control team.

Shannon also spent 23 years at Deloitte & Touche serving the last 7 years as an audit partner/director for focusing on life science, technology, health-care, venture capital funds, private equity, consumer business and manufacturing industries for both public and private entities. She served clients ranging from pre-revenue start-ups to multinational companies with complex challenges. Shannon’s expertise included purchase accounting, merger and acquisition due diligence activities, IPO work, reverse mergers, carve-out audits and has worked on SEC filings associated with securities and bond offerings, debt refinancing and other business matters. While at Deloitte, Shannon served as a subject matter resource for audit teams specific to Company tax provisions, a member of the quality control review partner for employee benefit plans, and a member of the quality assurance team for selective multinational SEC entities.

Originally from the mid-west, Shannon has lived in the Bay Area for over 15 years. She enjoys spending time with family, outdoor activities, and cheering on the University of Kentucky Wildcats during college basketball season. Go Cats!

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Freda Kong

fkong@kranzassoc.com
650-854-4400, ext. 309

Freda is a high energy financial executive with successful start-up experience from early stage companies to late stage IPO exits. Freda's expertise includes audit and IPO preparedness, drafting S-1’s , operational accounting, management reporting, fundraising in addition to helping clients understand stock compensation and equity issues. Freda’s background also includes financial due diligence, merger and acquisitions of market-moving, monetizing technologies.

Freda is a native San Franciscan and graduated from Georgetown University with a Bachelor of Science in Accounting. Freda is a CPA and began her professional career as an auditor with PricewaterhouseCoopers in Washington, DC and San Jose. As an Audit Manager, Freda developed a specialization with venture-backed technology start-up clients and served the biotech, software and venture capital sectors. Freda's background offers extensive start-up experience as well as 2 successful initial public offerings on NASDAQ.

Prior to joining Kranz & Associates, Freda served as the Corporate Controller of TRX, Cutera (successful S-1 filing) and XDx. Freda also served as the Assistant Controller of Envivio (successful S-1 filing) and MeetChina.com. Freda also provided financial advisory services to Igenica and successfully negotiated and secured financing for Igenica.

When Freda is not thinking of financial statements or IPO’s, Freda enjoys TRX workouts, Bikram Yoga and skiing the black diamond with her ten-year old twins.  

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Kim Lain

klain@kranzassoc.com
650-854-4400, ext. 183

In Kim’s two-plus decades of working in high-tech finance in Silicon Valley, Kim Lain served as an interim CFO or Corporate Controller to help a myriad of companies grow successfully, including AppDynamics (now owned by Cisco), BandPage (now part of Google), Cloud.com (acquired by Citrix), several companies acquired by Amazon, AT&T, Presidio, and many others. Kim’s specialties include creating finance models to help startups raise funding, setting up accounting and other systems to scale their growth by implementing and migrating back-office systems from QuickBooks or Xero to NetSuite, and SAP. Skills in Kim’s toolkit include revenue recognition analysis, due diligence management, and international consolidations.

Kim is one of the rare natives of Silicon Valley, having grown up in Santa Clara. Kim is alumni to San Jose State and Santa Clara University’s Leavey School of Business. When not working, Kim loves to travel, SCUBA dive, or just hang out at a beach with her Yellow Lab, Beau. Kim has two children, one in veterinary school, and one as a chemical engineer at a local biotech firm.

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Russ Lemelin

rlemelin@kranzassoc.com
650-854-4400, ext. 305

Russ is a seasoned CFO with over 10 years of experience working with venture backed consumer Internet, online advertising and SaaS companies. He has successfully managed and advised companies through all stages of the start-up life cycle, from pre-revenue through rapid growth and ultimately, to successful acquisition.

Russ is a strong operator with a proven ability to execute both tactically and strategically. He has extensive experience in leading all aspects of finance and G&A, including raising venture capital, debt financing, forecasting and budgeting and corporate development.

Prior to Kranz, Russ was CFO of Extole, Inc., the leading SaaS provider of social marketing solutions for brands. Prior to joining Extole, Russ was CEO and CFO at TravelMuse. He is also the former interim CEO and CFO of SideStep. He joined SideStep at the “idea” stage and successfully built it into one of the Internet’s leading travel sites. Prior to SideStep, Russ oversaw corporate development at Komag, Inc. Russ began his career as a management constant with Ernst & Young’s Financial Advisory Services group. Russ holds a B.A. degree from CalPoly SLO and received an MBA and JD from University of San Diego.

When not with his clients, you can find Russ on a lacrosse field, coaching one of his three daughters.

 

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Susan Lunn

slunn@kranzassoc.com
650-854-4400, ext. 145

Coming soon.

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Anna Matveeva

amatveeva@kranzassoc.com
650-854-4400

As the NetSuite Practice Lead and Senior Project Manager, Anna is responsible for NetSuite implementations, consulting services and practice development. Anna is instrumental in providing the vision for how the solutions and software will be implemented based on clients’ desired business processes. As a result, clients experience productivity improvements in their sales, marketing, operations, customer service and support, finance and accounting business processes. Anna is focused on delivering innovative solutions by blending extensive platform knowledge with relevant industry experience.

Since 2006, Anna has been focused on NetSuite, implementing over 130 projects, primarily focusing on warehouse, distribution and manufacturing segments. For 8 ½ years, Anna worked for a NetSuite, Inc. as a solution designer, certified NetSuite consultant and project manager. Anna understands client key business requirements, assesses diverse complexities around their business processes, and proposes solutions for quicker realization of benefits. The following 3 years, Anna served as the NetSuite Practice Lead at a reseller working with cross-functional teams to analyze system and business requirements. Anna provides in-depth industry experience and practical expertise enabling clients to maximize their business system to its fullest. Anna is also a highly regarded training instructor.

Prior to joining NetSuite, Anna worked for Salesforce.com partner Bluewolf, focusing on Salesforce implementations, integration services and training. Anna worked closely with her clients to evaluate their existing processes and systems, recommend courses of action, and developed best practices.

Anna was born and raised in St. Petersburg, Russia. She earned his MBA at Santa Clara University. Anna is loves spending time with her husband and 3 children.

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Bob Murphy

bmurphy@kranzassoc.com
650-854-4400, ext. 110

Bob is a veteran CFO with over 20 years’ experience working with venture backed software and communication companies. Bob has managed companies through the evolution from start-up to rapid revenue growth (two of his companies appeared on the INC 500’s fastest growing private companies) and on to a successful acquisition. He has extensive experience raising venture capital creating business plans, forecasting and budgeting, debt financing, and has a special focus on helping companies develop and define their business models and figure out key business drivers.

During his time at Kranz, Bob has been continuously working on fundraising activities, supporting due diligence and providing guidance to companies including Altus Learning, a video search and management system, & iCharts, interactive chart creation, HotChalk, learning management systems.

Bob’s past experience includes CFO for Five9, a leading SaaS provider of call-center software and he served as CFO for Ventaso, a sales and marketing software company, Savvis Communications, data centers and private networks and Access America, telecom services for the SMB market. He’s grown companies from sales of $1 MM with a few employees up to $50MM with over 500 employees.

Bob grew up in New Jersey and received his BA (in Philosophy) from Washington College and his MBA at UCLA. Bob began his career as a money manager in New York, before moving onto investment banking, where he managed the IPO’s for several emerging growth companies before getting the start-up bug. Bob is an avid tennis player, and always has a few books going, both fiction and non-fiction. Now that both children are in college, he hopes he can find his golf game.

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Shaun O’Connor

soconnor@kranzassoc.com
650-854-4400, ext. 190

Coming soon.

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Chris Olsen

colsen@kranzassoc.com
650-854-4400, ext. 117

Chris is an experienced finance and accounting professional with 30+ years’ in global Computer Hardware, Software, and Life Sciences companies, ranging from small venture-backed start-ups to publicly-held companies with over $10 billion in revenue. Chris’s experience enables him to partner with CEO's of start-up companies to develop business plans, manage the day-to-day financial and administrative functions and drive their performance to meet their long term financial and operational objectives, achieve operating efficiency and maximize shareholder value.

At Kranz, Chris has utilized his accounting and financial leadership at clients such as Netpulse (branded fitness club mobile apps), Mondee (online airline ticket consolidator), Elastica (cloud data security), Maravai Life Sciences and Vector Laboratories (private equity backed life sciences companies), and Informatica (data integration software).

Before joining the team, Chris was the US Controller at Clickatell, a venture backed online text messaging provider with operations in the USA and South Africa. Earlier in his career he held Accounting and Finance management positions in Manufacturing, Marketing, R&D, and Consolidations at Sun Microsystems. Chris also held accounting management positions at Logitech (computer peripherals), Microtech research (software), and Finnigan (scientific instruments). Chris started his career at Deloitte & Touche where he earned a CPA.

Chris grew up in San Jose and received a B.S. in Accounting from Saint Mary’s College of California graduating magna cum laude. On the weekends you’re likely to find Chris and his fiancée walking Lance and Teddy (Yorkies) around San Francisco. Chris is also a CPA (inactive).

 

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Lourdes Rabelo-Spang

lrspang@kranzassoc.com
650-854-4400, ext. 206

Lourdes has 25 years of financial experience with companies ranging from multi-million dollar corporations to working with incubators through six years of growth and ultimate sale.  Her expertise in revenue recognition, sales operations, and international operations make her an invaluable asset for high growth companies. She is also well versed working on venture firms, an added plus for management teams. 

Lourdes has been working at Kranz & Associates 15 years. Her clients include Agitar Software which she worked on from inception to sale, El Dorado Ventures, Kace Networks (acquired by Dell), and is also responsible for training new staff.  Her longevity in financial consulting for many companies is invaluable to companies who need an expert in implementing systems, procedures and standards, including revenue recognition and sales operation practices, to help companies grow rapidly.

Prior to Kranz & Associates, she was a Financial Analyst for Kraft General Foods where she prepared the manufacturing budget, handled cost accounting, and headed the Process Improvement Team.  As a Senior Cost Analyst for Capri Sun, she supervised cost accounting, prepared manufacturing forecasts and assisted in the design and implementation of their McDonnel Douglas cost system.  At L.S.I. Sierra Electronic Division, Lourdes handled general accounting, Accounts Payable, Accountants Receivable, Collections, Payroll and staff training.

Lourdes' "claim to fame" is that she worked for Kranz & Associates before its formation.  Deborah hired her as a consultant to Mayfield portfolio companies that later became Kranz & Associates' clients.  She graduated from Cal State Hayward with a B.S. in Accounting. She was born in Cuba, is fluent in Spanish, and in her off-hours, she faithfully attends and volunteers for her son's sports activities of baseball, football and martial arts.

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Laina Payne

lpayne@kranzassoc.com
650-854-4400, ext. 129

Laina partners with start-up management teams to develop business plans and forecasts, manage the day-to-day financial and administrative functions and drive growth. A results-driven finance and accounting professional, she applies a broad breath of experience and financial acumen to solve complex business problems and improve processes while delivering cost effective results.

Since Laina joined Kranz & Associates, she has led client service teams across a range of industries, including Agriculture, Consumer Products, Fin-Tech, Food and Beverage, Hardware and Software, Manufacturing, Online Marketplace and SAAS. Laina streamlines processes and ensures best practices that scale as clients grow. Laina is passionate about serving her clients throughout the company’s lifecycle.

Prior to joining the team, Laina served as Pax Inc.’s Controller. As the company’s first finance hire, she was responsible for building teams and processes to support the company and its finance and accounting operations through periods of hyper growth. She started her career at Arthur Andersen, where she earned her CPA.

Laina grew up in Georgia and attended college in Virginia. She lives in Marin County with her husband and two children.

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Aimee Rios

arios@kranzassoc.com
650-854-4400, ext. 135

Aimee is a Recruiting professional with 7 years of experience recruiting for companies ranging from smaller start-ups to large publicly traded organizations in a variety of sectors including: Technology, Banking, Construction, Medical/Biotech, Finance/Accounting, Non-Profit and Healthcare.

Aimee recently joined Kranz as the Senior Recruiter, where she is utilizing her skills and experience to identify top talent to help Kranz as we continue to grow. She partners across all departments to support teams with their hiring needs, and also helps recruiting efforts for external clients.

Prior to joining Kranz, Aimee worked at AppleOne as an Executive Account Manager. While at AppleOne, she was promoted 3 times, was a member of the Million Dollar Biller Club and Founders Club qualifier, mentored 3 Staffing Associates and helped with the launch of a pilot program teaching internal recruiters how to effectively utilize social media and LinkedIn as recruiting tools. Aimee was responsible for full cycle recruiting for Sales/Marketing, Finance, HR, Operations, Office Administrations and Customer Service.

Aimee was born and raised in the Bay Area and received her degree in Public Relations from San Jose State University. When she’s not sourcing for top talent, Aimee is spending time with her husband, their two daughters and their two dogs. Aimee also enjoys exploring new wineries, and trying to figure out how to work her new camera as she dabbles in photography.

 

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Andrea Tiller

atiller@kranzassoc.com
650-854-4400, ext. 146

Andrea is a transformational CFO with a strong, 25-year track record of thinking strategically and executing operationally. A serial CFO in both private and public companies (including two IPOs and other public transactions), she provides expert-level capabilities in technology, life sciences, professional services, consumer products, and manufacturing. With multiple capital raises and multiple M&A transactions, Andrea has complete control of all the technical and operational components of the role of CFO. She is best known for her innovation, collaboration, ethics, and team building.

Since joining Kranz in October, 2017, Andrea has worked with Smyte (web anti-abuse), Tray.io (API integration platforms), Marble Robot (robotics), Signalfire (Venture Capital), and other early-stage technology companies. Previous consulting work has supported over 50 firms, including: Aerion, BabyCenter.com, Birkenstock, ColloPack, Cooper, Crystal Dynamics, Eidos, GlassDoor.com, Johnson & Johnson, Joyent, Leapfrog, Littler Mendelson, Otsuka Pharmaceutical, Ozone Online, Peet’s Coffee, Pinchin, and others.

Prior to Kranz & Associates, Andrea cofounded and was the Managing CFO for Robert Half’s Emerging Growth Services practice, ensuring that early-stage through middle market companies are ready for high growth and potential transactions by creating process stability, sustainable innovation, and scalable excellence across the organization. Andrea sits on the Boards of Claussen House, SOS Foundation, and the William A. Tiller Institute.

Andrea holds a B.A. degree in Economics from Stanford University, and MBAs in Finance, and Marketing from the San Francisco State Graduate School of Business. Andrea is/has been affiliated with Financial Executives International (both FEI-SF & FEI–SV), the Alliance of Chief Executives, Vistage, Keiretsu Forum, Angel List, the Farm Ventures, Women in Technology, Women on Boards 2020, and LeanIn. On any sunny day, you can find Andrea hiking along the shoreline with her “fur babies”, horseback riding in the hills of Marin, or kayaking the Bay off her back porch.

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Allen Zarcone

azarcone@kranzassoc.com
650-854-4400, ext. 342

Coming soon.

 

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